Country music star, Aaron Tippin, lends support to campaign benefiting a deserving trucker

Arrow Truck Sales to Unveil Back On the Road Winner at Mid-America Trucking Show


Country music star, Aaron Tippin, lends support to campaign benefiting a deserving trucker


KANSAS CITY, MO – Now in its second year, Arrow Truck Sales’ Back On the Road ™ 2009 campaign, presented by Volvo Trucks North America, is an initiative designed to benefit a deserving trucker in need of a truck and a job. Joining the 2009 campaign is country music star Aaron Tippin who has dedicated his new album, In Overdrive, to truckers. The CD is scheduled for release in February.


Since November, Arrow has been soliciting stories via its campaign web site, www.backontheroad2009.com from truckers across the nation who lost their truck, and their livelihood, through unfortunate circumstances beyond their control. The deadline for story submissions is January 16, 2009. The trucker whose story is selected will receive a 2006 Volvo VNL 670, courtesy of Volvo Trucks of North America. The winner also will receive a one-year work agreement with Heartland Express, in addition to other products and services.


“Truckers play such an important role in our economy,” says Carl Heikel, CEO of Arrow Truck Sales. “We’re excited to help someone from this vital profession get back behind the wheel and back on the road.”


After hearing about the campaign, Tippin decided to lend his support. A former truck driver himself, Tippin will play an active role throughout Back On the Road ™, including participating on the winner selection committee and appearing at the 2009 Mid-America Trucking Show in March for the announcement of the contest winner.
“I am very excited to work in support of the American trucker,” said Tippin. “The Back On The Road program goes to the heart of the trucking world to provide assistance in this most personal way.”


In addition to the truck and work agreement, the winner of Back On the Road ™ will receive:
  • TriPac auxiliary power unit courtesy of Thermo King

  • X One tires courtesy of Michelin

  • Business consulting tools courtesy of ATBS

  • Insurance provided by the Owner Operator Independent Drivers Association (OOIDA)

  • A 3-year/ 300,000-mile warranty from National Truck Protection, Inc.

  • Monthly $500 fuel cards courtesy of Pilot Travel Centers

  • One year’s worth of filter products courtesy of Genuine Volvo Parts

  • Truck accessories and fenders courtesy of Minimizer products

  • One year’s worth of oil changes courtesy of Chevron


  • Arrow invites people from across the country to nominate friends, family members, associates and even themselves for this opportunity. Applications include a compelling 250-word story explaining why this person deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid story submissions. Nominations will be accepted through January 16, 2009 at www.backontheroad2009.com.


    Arrow plans to announce the contest winner and present the truck and other prizes during the Mid-America Trucking Show (MATS) in Louisville, KY, in March.
    Following MATS, the winner will head out on the road. Along the way, he or she will provide a glimpse into life on the road through updates posted on the Back On the Road ™ website.