NASCAR EMPHASIZING SPORT’S STRENGTH ENTERING 2009 SEASON

DAYTONA BEACH, Fla. (Jan. 22, 2009) – Drawing upon the twin traditions of strength and service to the industry, NASCAR’s leaders set a confident tone for the 2009 season on Thursday, during the annual preseason press conference at the sanctioning body’s Research and Development Center in Concord, N.C.


Chairman/CEO Brian France and President Mike Helton were joined by other key members of NASCAR’s management team, at the final event in the NASCAR Sprint Media Tour hosted by Lowe’s Motor Speedway.


Throughout, the message was clear that despite the current economic challenges the sport is facing, NASCAR is well-equipped to carry on, move forward and assist other components of the industry to do the same.


“In tough times like these, strong people tighten their belts, put a little extra zip in their step and focus on the things they do best,” France told a crowd of more than 200 media. “In our sport, that’s racing … and no one does it better than our drivers and teams.


“The NASCAR management team has been extremely busy this winter, working with teams and tracks to keep our sport moving in the right direction. One of the key areas we're zeroing in on is helping our teams develop new business models to fit today's ever-changing economy. We’re exploring ways to manage costs. We’re working with our media partners to explore additional ways to take our product to our fans. And we’re meeting with our tracks to brainstorm new promotions for ticket opportunities.”


Helton emphasized NASCAR’s commitment in this area has been long-standing.


“I think working with the teams, the tracks, all the stakeholders in the industry is NASCAR's role, and it's an ongoing work in progress,” Helton said.


“I don't know of another sport that takes its role as a service provider to its stakeholders as seriously as the France family does.


“And when we talk about working with the teams on the business models, that's not really something that's new at NASCAR. That's what has perpetuated NASCAR for 60 years.”



Other highlights from the event:

  • The introduction of the 2009 Drive for Diversity driver lineup. This year’s class features 12 drivers, the most in the six-year history of the initiative aimed to facilitate competitive opportunities for minorities and females. The dozen includes Paulie Harraka, who last year became the first D4D driver to win a NASCAR track championship.

  • The announcement of the NASCAR Hall of Fame induction process that will feature five annual inductees and a voting committee that will include media representatives and a nationwide fan vote. The first Hall of Fame class will be announced in May 2010, coinciding with the facility’s planned opening in downtown Charlotte, N.C.

  • 1 3/16/2009 Country music star, Aaron Tippin, lends support to campaign benefiting a deserving trucker "Arrow Truck Sales to Unveil Back On the Road Winner at Mid-America Trucking Show



    Country music star, Aaron Tippin, lends support to campaign benefiting a deserving trucker



    KANSAS CITY, MO – Now in its second year, Arrow Truck Sales’ Back On the Road ™ 2009 campaign, presented by Volvo Trucks North America, is an initiative designed to benefit a deserving trucker in need of a truck and a job. Joining the 2009 campaign is country music star Aaron Tippin who has dedicated his new album, In Overdrive, to truckers. The CD is scheduled for release in February.


    Since November, Arrow has been soliciting stories via its campaign web site, www.backontheroad2009.com from truckers across the nation who lost their truck, and their livelihood, through unfortunate circumstances beyond their control. The deadline for story submissions is January 16, 2009. The trucker whose story is selected will receive a 2006 Volvo VNL 670, courtesy of Volvo Trucks of North America. The winner also will receive a one-year work agreement with Heartland Express, in addition to other products and services.


    “Truckers play such an important role in our economy,” says Carl Heikel, CEO of Arrow Truck Sales. “We’re excited to help someone from this vital profession get back behind the wheel and back on the road.”


    After hearing about the campaign, Tippin decided to lend his support. A former truck driver himself, Tippin will play an active role throughout Back On the Road ™, including participating on the winner selection committee and appearing at the 2009 Mid-America Trucking Show in March for the announcement of the contest winner.
    “I am very excited to work in support of the American trucker,” said Tippin. “The Back On The Road program goes to the heart of the trucking world to provide assistance in this most personal way.”


    In addition to the truck and work agreement, the winner of Back On the Road ™ will receive:
    • TriPac auxiliary power unit courtesy of Thermo King

    • X One tires courtesy of Michelin

    • Business consulting tools courtesy of ATBS

    • Insurance provided by the Owner Operator Independent Drivers Association (OOIDA)

    • A 3-year/ 300,000-mile warranty from National Truck Protection, Inc.

    • Monthly $500 fuel cards courtesy of Pilot Travel Centers

    • One year’s worth of filter products courtesy of Genuine Volvo Parts

    • Truck accessories and fenders courtesy of Minimizer products

    • One year’s worth of oil changes courtesy of Chevron


    • Arrow invites people from across the country to nominate friends, family members, associates and even themselves for this opportunity. Applications include a compelling 250-word story explaining why this person deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid story submissions. Nominations will be accepted through January 16, 2009 at www.backontheroad2009.com.


      Arrow plans to announce the contest winner and present the truck and other prizes during the Mid-America Trucking Show (MATS) in Louisville, KY, in March.
      Following MATS, the winner will head out on the road. Along the way, he or she will provide a glimpse into life on the road through updates posted on the Back On the Road ™ website."
      2 3/18/2009 Jamey Johnson - That Loneseome Song "“Alabama singer pens gothic honky-tonk ballads that would impress Johnny Cash.” Rolling Stone



      JAMEY JOHNSON
      That Lonesome Song



      NOMINATED FOR 3 GRAMMY AWARDS

      • BEST COUNTRY ALBUM

      • BEST Country Song “In Color”

      • BEST Male Country Performance “In Color”


      “a country masterpiece” The Dallas Morning News



      “The best country record released in 2008.” Paste Magazine



      “raw and real” Billboard Magazine



      #1 iTunes Country Album and #7 Overall Album of 2008



      Following a deep period of introspection, Jamey Johnson entered the recording studio in April 2007 an emerged with THAT LONESOME SONG, a collection of extraordinary compositions that is equally noteworthy for its lyrical craftsmanship and its strikingly original sound. The album has burned up the radio airwaves and awaken critics lead by the now Grammy nominated single “In Color.”



      “I woke up in my truck on morning after a hard night out on the town. With divorce on the horizon and my record deal taken away I set out for relief by getting out of my head for a while. Instead of risking the drive home (I was staggering drunk) I just threw my keys in the bed of my truck and went to sleep in the passenger seat. It was over a year later, after receiving Song of the Year at the ACM Awards in Las Vegas, before I’d have another drink. That Lonesome Song is a collection of my observations of my life as I saw it during that time.”
      - JAMEY JOHNSON



      He could be basking in his songwriting accolades, but Jamey Johnson remains a restlessly creative maverick.



      Jamey is the co-writer of the CMA and ACM 2007 Song of the Year “Give It Away,” recorded by George Strait. Trace Adkins, George Jones and Joe Nichols have also recorded his songs. But instead of sitting at home counting his royalty checks, Jamey Johnson recorded more than 40 songs during the past year.



      Not content with providing hits for others, the singer-songwriter has a powerful drive to sing, record and perform.



      “Writing is not enough for me,” says this intense artist. “I did not come here to just be a writer. I live to play….I’m not here to take a stab at it. I am going to DO it.”



      “The album THAT LONESOME SONG never stops,” comments Jamey. “The whole album is one lonesome song, and that’s why it’s called That Lonesome Song. Every song is lonesome in its own way, even the funny ones.



      “It’s been a work of love. We just had such a good time pulling it all together.”
      Making music comes as naturally to Jamey Johnson as breathing. He was raised outside Montgomery, Alabama in a family that was poor but highly musical. Like so many country musicians, Jamey first performed gospel music in churches with his father.



      “We would get up and do a song. Somebody would hear it and go, ‘Man, you don’t even know, but that just hit me right where I needed to be hit today.’ I got used to that at an early age. That’s what music is for. It’s to reach people. And I carry that with me today. I honestly don’t care about the money.”



      Jamey is a study in contrasts. He was raised in a devout household, yet he spent part of his youth drinking beer and playing country songs at night on the Montgomery tombstone of Hank Williams. He has a backwoods upbringing, but is a formally trained musician who knew music theory as early as junior high school. He is deadly serious about his music, yet has an outrageous sense of humor. With his piercing pale-blue eyes and biker beard, he looks like a hell raiser, but he has the heart of a poet.



      He seems like a rebel, but Jamey spent eight years as a member of the highly disciplined U.S. Marine Corps Reserves. The week he was discharged, the rest of his unit was ordered to Iraq.



      By then, Jamey Johnson was in Nashville trying to launch a country career. He arrived on Jan. 1, 2000, spending every dime he had to make the move. He took a job as a salesman for a sign company, then worked for an industrial pumping company. In 2001-2004 he ran his own successful construction firm, restoring buildings devastated by fires, hurricanes or tornados.



      Performing in Nashville nightspots led to work singing songwriters’ “demo” tapes on Music Row. Producer Buddy Cannon was impressed with Jamey’s soulful singing, as well as the direct honesty of his songwriting. Song publisher Gary Overton signed Jamey to EMI Music and joined Buddy in the effort to land him a recording contract.



      Those efforts paid off with a label deal and Jamey’s hit single “The Dollar” in 2005. He hit the road – and the honky-tonks – with relish.



      “Think about my life: I got right out of high school. Then it was eight years in the Marine Corps. I never got to go through that college experience where most kids get to go buck wild. Then I opened a construction company. Got married. Had a daughter. I’ve had responsibility galore on me for years, so when I got that record deal, that was my party. Me and my friends would go take over a bar. We were just as wild as hell and having the time of our lives. Everywhere we went, a crowd followed. I don’t mean 20 or 30 people. I mean like a couple of hundred.”



      “We took that same element out on the road with us. Everywhere we went we packed out them bars and did a good job. The bars made money. The crowd had a good time.”



      But as a consequence, Jamey acquired the reputation of being a country-music “bad boy.” Rumors and speculation flew, exaggerating his escapades. He admits he was a little wild, but emphasizes that he always delivered the goods, professionally. During this time, he and his wife separated, then divorced. In addition, his record company’s enthusiasm cooled and he lost his recording contract.



      “They thought I was a little too wild,” Jamey reflects. “They thought I was a little too rowdy. They did what they had to do. If I was in their position, I’d have probably done the same thing.”



      “I turned into a recluse for about a year. I wouldn’t talk to anybody. I wouldn’t go out to clubs. I didn’t want to be at any party. I quit drinking for more than a year. In that respect, losing my deal was a good thing. Because I finally had time to come home and get my life back in order. More than anything, I stayed home and just sat there dwelling on things. It takes an awful lot of thinking to get through something like a divorce.”



      “The thing that really carried me through all of that was the writing success. Trace Adkins and George Strait kept money in my bank account and kept my name out there. They pretty much carried me on their shoulders through that period, and didn’t even realize they were doing that. They just liked my songs.”



      When he began to work on THAT LONESOME SONG, Jamey says he felt a renewed sense of purpose and freedom. “Nobody was watching. We didn’t use a lot of the automation gadgetry. We spent so much time on the mix, just making sure you could hear every foot patting the floor, every creak of the chair. If someone turned around to adjust an amp, I wanted to hear their back pop. If their knuckles cracked, I wanted to hear it all.”



      “After we got done, we knew we had something. I guess around summertime, we started bringing people in to listen to it.”



      Word began to spread on Music Row. Two record companies approached Jamey. Both wanted him to either record the songs over again or have outsiders’ songs included on the project. Jamey turned both down.



      “From now on, I want it to be my decision whether or not I sing something or I don’t. So just on principle, we turned them down. Luke Lewis at Mercury Records was the first person who understood. He said, ‘Man, I’ve just got one thing to say – don’t mess with that sound. I don’t know what y’all are doing in that studio, but just don’t mess with that sound.’ I said, ‘Hell, I came here to tell you that.’ Ever since then, it’s been a great relationship.”



      www.jameyjohnson.com"